Our awareness campaign receives four GOLD awards at this year's ADwards
We are super thrilled and proud to announce that our awareness campaign "For Your Breast Safety" received four GOLD awards at this year's ADwards organised by the Latvian Art Directors' Club.
- Brand activation live events;
- Integration and innovation non-profit, public service sector;
- Public sector campaigns;
- Creative effectiveness – corporate social responsibility, charity, social marketing.
A huge thanks to the creative teams at McCANN Riga and White Label and eveyone else who particpated in the creation of the campaign, as well as sponsors (ERGO, Novartis, Always, VC4 and Roche).
October - Breast Cancer Awareness Month
October is internationally recognised as Breast Cancer Awareness month and, in support of women in Latvia suffering from this disease, SIA Multum is donating 10 cents from all "The Pink Stuff" products sold in October to the Pink Train Foundation.
Pinktrain marathon 2023
Having survived the Covid-19 pandemic, charities and NGO’s are now experiencing the negative effects of the war in Ukraine, as many funds are, understandably, being channelled to fight this cause. However, the number of women diagnosed with breast cancer in Latvia remains on the increase - over 1200 new cases every year. Over the last 8 years the Pink Train Foundation has helped more than 1000 women diagnosed, covering the costs of psychological support following diagnosis and physiotherapy after surgery, and the number of women helped remains steady every year.
Following a three year break we are therefore delighted to announce that this year we are organising the Pink Train May Marathon again and invite you to take part and help us raise funds for our cause.
How can you participate?
- During the month of May run, walk, cycle, ride, roller-blade or use whatever other means to "do" 42k. Keep a tally of your achievements and invite your friends, family, colleagues and others to support you by donating to the Pink Train Foundation. Donations can be made via our fund-raising link or directly to our bank account or paypal account. All donations made in May will be counted towards our goal of raising a minimum of EUR 4200. (As a guide, we need an average of EUR 3000 a month to cover the costs of counselling and physiotherapy for breast cancer patients).
We would love it if you posted pictures of your efforts on your social media with one or more of the following hashtags #pinktrainmarathon2023 #rozāvilcienamaratons2023 #pinktrain42k (optional, of course).
Prizes will be awarded at the end of the challenge to the individual and group (family, friends, company or organisation) raising the highest amount, as well as those considered to be the most creative. The pinker, the better, of course!
- Not ready to “do” a marathon in May? Support us or someone participating by making a donation!
Donations can be made via this link:
- https://gogetfunding.com/pink-train-marathon-2023/
- Via Paypal: rozavilciens@gmail.com
- Or directly to our bank account HERE.
Our online shop is open!
By purchasing a T - shirt you are donating EUR 7 to the Pink Train Foundation and women in Latvia with breast cancer.
Up-date your wardrobe and do a good deed at the same time!
Advent calendar for donations
Don't miss the opportunity to purchase the IWCR virtual calendar with a donation of your choice!
Breast cancer awareness campaign
We are proud to announce that our latest breast cancer
awareness campaign received GOLD at the Balticbest 2020 awards, which means we can take part in
the prestigious EPICA awards later this year.
For more information take a look at this clip created by our
partners NORD DDB RIGA:
Donate with Mobilly! #pupkultura
Breasts are everywhere. On TV, in adverts, movies and magazines. We love to look at them; we love to stand out with them! They stir society, and yet their health is still taboo! We want to change this by launching a new campaign #PUPKULTURA. At the heart of this name and the movement itself is the idea that breast care must become an everyday part of our lifestyle and culture.
Rimi donation campaign
There is currently a great way for everyone to help support women affected by breast cancer in Latvia, by emptying their cash into the Pink Train Foundation donation boxes by the cashiers in all Rimi supermarkets, until 17 th March. The funds raised will be used to pay for individual counselling or physiotherapy sessions for women affected by this disease.
Campaign #PUPKULTURA
Breasts are everywhere. On TV, in adverts, movies and magazines. We love to look at them; we love to stand out with them! They stir society, and yet their health is still taboo!
We want to change this by launching a new campaign #PUPKULTURA. At the heart of this name and the movement itself is the idea that breast care must become an everyday part of our lifestyle and culture.
We will start with a campaign in February, under the slogan: “Take care of what you LOVE!” This will be a campaign in which we celebrate our love for breasts, because they have given us so much, from the day we were born!
The campaign will encourage people to remember to regularly check their breasts for any possible changes, as well as call for donations towards supporting women with breast cancer, giving them the opportunity to have counselling and/or physiotherapy sessions.
In 2018, the Foundation provided support for 150 women in Latvia affected by breast cancer. We anticipate that in 2019 this figure will increase to 250 and, in order to cover this support, we need to raise at least EUR 25 000.
Donate to support women affected by breast cancer
New Year Greeting and Words of Gratitude
Greetings
on this first day of the New Year!
Cooperation with Bauerfeind
Beginning this month EUR 1 from all BAUERFEIND SPORT items (with a special sticker) sold will be donated to the Pink Train Foundation. This money will help cover the costs of physiotherapy and counselling for women in Latvia diagnosed with breast cancer. Also, breast cancer patients referred by Pink Train physiotherapists will receive a 30% discount on compression sleeves, much needed after surgery related to this disease.
Thank you for the support!
We are delighted to announce that this year's Pink Train Foundation marathon team raised EUR 3291,52, which will be put to good use in fulfilling the Foundation's aims. Another EUR 62 and we would have beaten our 2016 "record" - EUR 3352,89!
Thank-you to all those who supported our team!
Campaign "I'm running!" - for the fourth year!
Get a gift and donate!
With Christmas just around the corner, The Pink Train Foundation, in cooperation with Habibi Jewelry, offers you the perfect opportunity to combine gift buying with helping a good cause. All the jewellery with the Pink Train Foundation logo on Habibi Jewelry’s website is on special offer, and part of the proceeds made from selling the jewelry will be donated to the Foundation, thereby helping even more women with breast cancer.
Their shipping costs to send abroad are also very reasonable!
Together we can achieve more!
New campaign! Only in November and only in RIMI shops for every Schwarzkopf product purchased 10 cents will be donated to the Pink Train Foundation. All proceeds will go towards supporting women in Latvia with breast cancer.
Pink train hiking trip to Sigulda
- We will meet at Riga Central Station (inside, at the clock tower end, by the small Laima clock outside the Laima chocolate shop) at 09.00.
- The train leaves at 09.30 and arrives in Sigulda at 10.46. Please wear sensible walking gear and bring your own picnic.
- We anticipate returning to Riga on the train at 15.30 (arrival in Riga 16:48).
Support the marathon runners and women with breast cancer!
Dear friends and supporters! May 15 and the Lattelecom Riga marathon is nearly upon us and our team of 27 will be running/walking the following distances :
6 KM: Diāna Briede, Diāna Legzdiņa, Evita Kalniņa, Linda Lielauza, Marlēna Novika, Santa Jaunbērziņa, Tanya Wienand;
Charity trip to Lielvārde
Photo: The bed of Lāčplēsis
We will head for the Andrejs
Pumpurs Museum, where our guide will tell us a little more about
the bear-slaying hero, about the town of Lielvārde and the
traditional Lielvārde woven belt. We will be able to become
“Lāčplēsis" ourselves and try out his bed of stone, and count how
many times we can tie the Lielvārde belt around our
waists.
